Chief Marketing Officer

Marketing

Auckland, NZ

Full-time

Executive

About This Role

We're looking for an innovative CMO to build CoffeeGrab into New Zealand's most loved coffee brand and lead our expansion across Australia and the UK. You'll craft our brand story, drive user acquisition, and create marketing magic that turns coffee lovers into CoffeeGrab evangelists. This is a hands-on leadership role where you'll build our marketing function from the ground up, working directly with founders to position CoffeeGrab as the essential coffee app. You'll own everything from performance marketing to brand campaigns, partnership strategies to viral growth mechanics.

What You'll Do

Develop and execute a comprehensive marketing strategy that drives app downloads, user retention, and order frequency across multiple markets

Build and lead a high-performing marketing team across brand, performance marketing, content, and partnerships

Own user acquisition across all channels including paid social, search, influencer partnerships, and guerrilla marketing campaigns

Create compelling brand narratives and campaigns that resonate with coffee lovers, turning CoffeeGrab into a cultural phenomenon

Implement sophisticated analytics and attribution systems to measure CAC, LTV, and optimise marketing spend across channels

Develop partnership strategies with cafes, brands, and events that drive awareness and create win-win growth opportunities

Lead product marketing for new feature launches, market expansions, and cafe partner acquisition

Build community and advocacy programmes that turn satisfied users into vocal champions who drive organic growth

What We're Looking For

7+ years of marketing experience with at least 3 years in senior leadership roles at consumer tech companies

Proven track record scaling consumer apps from 10K to 100K+ users with strong metrics around CAC, retention, and LTV

Deep expertise in performance marketing across Meta, Google, TikTok with hands-on experience optimising campaigns

Experience building brands in competitive markets, creating differentiation through positioning, storytelling, and creative excellence

Strong analytical skills with experience in marketing analytics, attribution modelling, and data-driven decision making

Understanding of viral growth mechanics, referral programmes, and community building in the mobile app space

Experience in multi-market expansion and localisation strategies, ideally in Australia/UK markets

Startup mindset - comfortable being hands-on, moving fast, and building marketing infrastructure from scratch

Compensation

$140,000+ NZD

Plus equity package

Start Date

Flexible

Apply For This Position

We'd love to learn more about you! Please fill out the form below and we'll be in touch soon.

Personal Information

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Tell Us More

Why are you interested in joining CoffeeGrab? *

Why should we hire you? *

Which AI tools do you currently use and what do you primarily use them for? *

How often are you using AI throughout your workday? *

When did you start using AI? *

What marketing campaign have you seen recently that made you jealous you didn't think of it? *

A TikTok of someone finding a bug in our app went viral (2M views, mostly negative). You have 4 hours, what do you do? *

What do you like to do for fun outside of work? *

What's your go to coffee order? *

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